Guides
Start here: how the charts work
- How App Store Top Charts Rankings WorkWhat decides an app's position on Apple's Top Free, Top Paid and Top Grossing charts, how often they update, and why ranks differ by country.
- How Google Play Top Charts Rankings WorkWhat drives an app's place on Google Play's Top Free, Top Paid and Top Grossing charts, how categories and countries differ, and how often the charts refresh.
- Top Grossing vs Top Free vs Top Paid: What They MeanThe three app store chart types explained: what each one counts, which apps lead them, and which chart matters for your goals.
- How to Check Your App's Ranking in Every CountryA free way to see where your iOS or Android app ranks on the top charts in every country and category, and how that changed since yesterday.
- Why Did My App's Rank Drop? Common CausesThe usual reasons an app falls on the App Store or Google Play charts overnight, how to tell them apart, and what you can do about each.
- App Store vs Google Play Charts: 7 DifferencesHow Apple's and Google's top charts differ: depth, apps vs games, categories, update cadence, ranking signals, countries and prices, and what that means when you compare them.
All 64ChartsMonetisationIn-app purchasesSubscriptionsPaywallsPricingASOApp StoreGoogle PlayPolicy & reviewRatings & reviewsFeaturingPaid acquisitionAnalyticsRetentionGamesLocalisationPrivacyLaunchFrom the communityCase studiesGrowthOnboarding
App Store· 7 min
App Store Connect Essentials for Developers
A practical tour of App Store Connect: app records, builds, pricing, in-app purchases, agreements, reports, roles and the gotchas that stall launches.
Monetisation· 8 min
Freemium vs Hard Paywall vs Free Trial: Which Converts?
Freemium, hard paywall, free trials, reverse trials, paid upfront, ads and hybrid compared with 2025–2026 benchmarks, plus a decision tree for your app.
Monetisation· 7 min
In-App Purchases Explained: Types, Fees and the Charts
Consumables, subscriptions and the rest: what each IAP type is for, what Apple and Google keep in 2026, and how IAP revenue feeds the Top Grossing charts.
Monetisation· 7 min
Mobile Game Monetisation: IAP, Ads, Subs and Hybrid Models
How IAP, ads, subscriptions, battle passes and hybrid models earn money, with ARPDAU and eCPM benchmarks and where each lands on Top Free vs Top Grossing.