News

Apple Bans Bait-and-Switch Apps in New Review Rules

Apple's Oct 16 rules target nudify and hidden-feature apps, Google Play adds Sprints and Ask Play comparisons, and Muse holds No. 1 on both US charts.

On the charts today

iOS

#1

ChatGPT

#2

Muse from Meta

#3

Vinted: Shop & sell pre-loved

Android

#1

WhatsApp Messenger

#2

ChatGPT

#3

Instagram

🌐 Worldwide top free, iOS App Store and Google Play · full charts

★ Guide of the day

Pricing · 7 min read

Regional App Pricing: Purchasing Power, Tools, Chart Effects

How Apple price equalization and Google Play local pricing work, what PPP-based prices look like by market, and how a local price change moves the charts.

Paid acquisition

Growth8 min

Indie App Marketing With Zero Budget: The Playbook

Launch7 min

Soft Launch Strategy: Countries to Test and What to Measure

Privacy7 min

ATT Opt-In Rates and What Tracking Changes Did to Marketing

Paid acquisition7 min

Apple Search Ads Basics: Placements, Bidding and Costs

Growth8 min

Indie App Marketing With Zero Budget: The Playbook

Launch7 min

Soft Launch Strategy: Countries to Test and What to MeasureWhy studios soft-launch in Canada, Australia, the Philippines and the Nordics, what to measure, how long to run it, and how small-market charts behave.

Privacy7 min

ATT Opt-In Rates and What Tracking Changes Did to MarketingATT opt-in benchmarks with dates, how SKAdNetwork and AdAttributionKit work, where Android's Privacy Sandbox ended up, and what it all did to the charts.

Paid acquisition7 min

Apple Search Ads Basics: Placements, Bidding and CostsApple Ads Basic vs Advanced, the four App Store placements, 2025 cost-per-tap benchmarks, AdServices attribution and how paid installs touch chart rank.

Subscriptions

From the community7 min

Subscription Refunds, Trial Abuse and Churn: Your Levers

Monetisation7 min

In-App Purchases Explained: Types, Fees and the Charts

Subscriptions8 min

Free Trial Length and Conversion: 3, 7 or 14 Days?

Case studies8 min

How Duolingo Grew to 100M+ Monthly Users

From the community7 min

Subscription Refunds, Trial Abuse and Churn: Your Levers

Monetisation7 min

In-App Purchases Explained: Types, Fees and the ChartsConsumables, subscriptions and the rest: what each IAP type is for, what Apple and Google keep in 2026, and how IAP revenue feeds the Top Grossing charts.

Subscriptions8 min

Free Trial Length and Conversion: 3, 7 or 14 Days?Trial-to-paid benchmarks by trial length and plan type (RevenueCat, Adapty 2025–2026), intro and win-back offers on iOS and Android, and how to measure.

Case studies8 min

How Duolingo Grew to 100M+ Monthly UsersStreaks, leagues, bandit-tuned reminders, a meme-able owl and a retention-first growth model: how Duolingo hit 128M MAU and what indies can copy.

Monetisation

Case studies8 min

How Indie Apps Reach $1M ARR: Real Numbers

Monetisation7 min

Mobile Game Monetisation: IAP, Ads, Subs and Hybrid Models

Monetisation8 min

App Store and Google Play Pricing: Tiers, Tax and Payouts

From the community7 min

App Store Fees in 2026: 30%, 15%, Link-Outs, EU Terms

Case studies8 min

How Indie Apps Reach $1M ARR: Real Numbers

Monetisation7 min

Mobile Game Monetisation: IAP, Ads, Subs and Hybrid ModelsHow IAP, ads, subscriptions, battle passes and hybrid models earn money, with ARPDAU and eCPM benchmarks and where each lands on Top Free vs Top Grossing.

Monetisation8 min

App Store and Google Play Pricing: Tiers, Tax and PayoutsHow price points, base storefronts and equalisation work on both stores, who handles VAT, when you get paid, and what a price change does to Top Paid rank.

From the community7 min

App Store Fees in 2026: 30%, 15%, Link-Outs, EU TermsApple's 30% and 15% rates, Google Play's new 20%/10% tiers, US link-outs after Epic, and Apple's October 2026 EU terms, dated and sourced.

More to read

From the community7 min

App Stuck in Waiting for Review: What Developers Found Works

Case studies8 min

Apps Winning in 2026: 9 Breakouts and What They Did Right

App Store8 min

iOS vs Android: Users, Downloads and Revenue by Region

From the community7 min

Google Play's 20-to-12 Tester Rule: How New Devs Pass It

Case studies7 min

How ChatGPT Became a Top-Chart Fixture on the App Store

Google Play7 min

Google Play Rejections and Suspensions: Causes and Appeals

From the community7 min

How Indie Apps Got Their First 1,000 Users

ASO7 min

App Store Screenshots and Previews That Convert

Every day

October 2026

Mon 19 OctApple Bans Bait-and-Switch Apps in New Review Rules