Guides
Start here: how the charts work
- How App Store Top Charts Rankings WorkWhat decides an app's position on Apple's Top Free, Top Paid and Top Grossing charts, how often they update, and why ranks differ by country.
- How Google Play Top Charts Rankings WorkWhat drives an app's place on Google Play's Top Free, Top Paid and Top Grossing charts, how categories and countries differ, and how often the charts refresh.
- Top Grossing vs Top Free vs Top Paid: What They MeanThe three app store chart types explained: what each one counts, which apps lead them, and which chart matters for your goals.
- How to Check Your App's Ranking in Every CountryA free way to see where your iOS or Android app ranks on the top charts in every country and category, and how that changed since yesterday.
- Why Did My App's Rank Drop? Common CausesThe usual reasons an app falls on the App Store or Google Play charts overnight, how to tell them apart, and what you can do about each.
- App Store vs Google Play Charts: 7 DifferencesHow Apple's and Google's top charts differ: depth, apps vs games, categories, update cadence, ranking signals, countries and prices, and what that means when you compare them.
All 64ChartsMonetisationIn-app purchasesSubscriptionsPaywallsPricingASOApp StoreGoogle PlayPolicy & reviewRatings & reviewsFeaturingPaid acquisitionAnalyticsRetentionGamesLocalisationPrivacyLaunchFrom the communityCase studiesGrowthOnboarding
Growth· 7 min
How to Pitch Journalists and Get Press for Your App
Who covers apps in 2026, what a press kit needs, how embargoes work, a pitch email structure that gets opened, and what coverage really does to installs.
Featuring· 7 min
In-App Events and Play Promotional Content Explained
Apple In-App Events and Google Play promotional content (LiveOps): limits, where they surface, published lifts, and how to plan a yearly calendar.
Google Play· 7 min
Google Play Featuring: Editors' Choice and How to Qualify
How Google Play's editors and algorithms pick what to feature, the quality bar to clear, how promo content works, and what featuring does to installs.
App Store· 7 min
How App Store Featuring Works: Today Tab and Nominations
Who Apple's editors are, what they look for, how the App Store Connect nomination form works, and what featuring has measurably done to downloads and rank.
Growth· 8 min
Indie App Marketing With Zero Budget: The Playbook
A zero-budget launch plan for indie apps: Product Hunt, Reddit rules, build-in-public, short video, press, ASO, cross-promo and Apple featuring.