Case studies
Case studies8 min
Apps Winning in 2026: 9 Breakouts and What They Did Right
Case studies7 min
Calm vs Headspace Onboarding Teardown: Quiz, Trial, Paywall
Case studies8 min
Calm vs Headspace: How Two Meditation Apps Diverged
Case studies7 min
How ChatGPT Became a Top-Chart Fixture on the App Store
Onboarding8 min
Duolingo Onboarding Teardown: Lesson Before Sign-Up
Games8 min
How a Mobile Game Reaches #1: Four Launch Playbooks
Case studies8 min
How Duolingo Grew to 100M+ Monthly Users
Case studies8 min
How Indie Apps Reach $1M ARR: Real Numbers
Case studies7 min
Notion, Todoist and Things Onboarding Teardown
Case studies7 min
TikTok Onboarding Teardown: Content Before Signup
Case studies8 min
Viral Apps: Why Some Spike and Fade While Others Stick